Craft: Hand Embroidery (Patch work)
Cluster : Navagam
Taluka: Kheda
District: Kheda
The village
Under this project 150 BPL beneficiaries are selected from Nayka, Navagam, Chalindra, Gadu , Goblaj, Chandna, village of Kheda district. This cluster is located at 10 K.m. From Bareja. The BPL Beneficiaries are producing products like Hand Embroidery which is called “Patch Work” on Pillow covers, table clothes, curtails etc. The craft is known as Patch work. Normally livelihood of these BPL Beneficiaries depends on this craft. Gujarat Rural Industries Marketing Corporation ltd – Gandhinagar, with the support of Ministry of Rural Development (Government of India) – New Delhi and Commissionerate of Rural Development – Gujarat State given training to workers at the cluster through National Institute of Fashion Technology (NIFT) – Gandhinagar, a premier Design Institute of Asia. Thus basic changes are made in present traditional work of Hand Embroidery in order to suit market demand & to make it attractive to increase sales and to encourage handicraft workers.