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Cluster of Gujarat
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Clusters of Gujarat

Craft: Hand Embroidery
Cluster : Kharedi
Taluka: Kalavad
District:Jamnagar

The  village

Under this project 150 BPL beneficiaries are selected from Kharedi, Makarani Sanosra, Deri, Bhavabhikhijadiya of Jamnagar district. This cluster is located in interior side from Kalavad Taluka. It is about 25 K.M. From Kalavad. The BPL Beneficiaries are producing products like Hand Embroidery on Various Dresses, On sarees, etc.  The craft is known as Sadu Bharat. (It is also called Tika Bharat). Normally livelihood of these BPL Beneficiaries depends on this craft. Gujarat Rural Industries Marketing Corporation ltd – Gandhinagar, with the support of Ministry of Rural Development (Government of India) – New Delhi and Commissionerate of Rural Development – Gujarat State given training to workers at the cluster through National Institute of Fashion Technology (NIFT) – Gandhinagar, a premier Design Institute of Asia. Thus basic changes are made in present traditional work of Hand Embroidery in order to suit market demand & to make it attractive to increase sales and to encourage handicraft workers.

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