Craft: Hand Emboidery
Cluster:Chitroda
District: Sabarkantha

The  village
Chitroda of Sabarkantha district is situted at the distacne or about 15 km to south from Ider. This cluster includes craftsmen of the villages like Chitroda, Bolundra, Kukhdiya, Ruvach, etc. The BPL craftsmen included under this cluster are majority of back ward cast beneficiaries. Earlier they were engaged with hand embroidery work such as wall pieces, devorative items for their own use. Their livelihood is depended on this craft.

GRIMCO
‘Hand Embroidery Cluster – Chitroda is seleted under Deelopment for Handicraft and Handloom by Gujarat Rural Industries Marketing Corporation Ltd. GRIMCO, by the Ministry of Rural Development, New Delhi and through Commissioner, Rural Develpement, Gandhinagar.

Special Project
GRIMCO’s aim is to provide employment to 150 BPL beneficiaris selected by a survey of the craftsmen of this project area. GRIMCO has arranged a training programme for design intervention for 25 skillful craftsmen selected from 150 BPL beneficiaries, by the experts of National Institute of Fashion Technology (NIFT), Gandhinagar. The objective of this training is to bring out the best from artisans. Untill now they were using designs handed down to them from their forefathers. our aim is to encourage them to make products according to the market demand.

After being trained, these craftsmen have changed their traditional art according to the maket necessity and by using the modern designs, they
make attractive item like bed-sheets, wall pieces, cushion covers, sarees with hand embroidary work. During the training each craftsman was given a special tool kit with the guideline of experts for their assistance. As a result or this training, their skill is improved and they can earn more by less efforts and in less time.

Objective
GRIMCO’s objectives are to provide the intervention in traditional designs. to develop the skill for marketing to provide basig managerial knowledge and to develop their latent talents.

To Provide Infrastructure
It is necessary to provide infrastructure to BPL beneficiaries trained under this project. GRIMCO is planning out to set up the necessary common worksheds for this.

Marketing Support
It is planned to sell the artistic items produced, by this project through ‘Gram-Hat’, Ahmedabadbad, Saras fairs and other fairs organised in India and Gujarat state, and thus to provide the necessary maket support.